July 23, 2018
Top 10 Retail Center Experiences: No. 2 River Oaks District
Chain Store Age
In a search for innovators in experiential retail, Chain Store Age asked readers to nominate retail centers worthy of being named among the Top 10 Retail Center Experiences in the nation. The editors’ picks continue with No. 2 River Oaks District:
Picture a condensed version of Manhattan’s Fifth Avenue plopped in the middle of uptown Houston, but with concierge service, “smart parking,” personal shopping, and a stable of eateries ranging from white table cloth to five-napkin burgers. That’s River Oaks District, named the town’s new “swanky lifestyle destination” by Houstoniamagazine.
“It’s done a lot for the Houston retail scene,” said OliverMcMillan marketing exec Stacie Ellis. “The Galleria’s nearby, but the ambiance at River Oaks is so different. We’ve had a few stores move out of the Galleria and join us.”
River Oaks’ architecture features glass façades and floor-to-ceiling windows to offer scenic views of the project’s green space. The development was laid out on a street grid and owes to architect-CEO Dene Oliver’s mission to create special places.
“Dene favors Euro-modern design that is clean and timeless,” Ellis said.