April 4, 2016
NARS to Open Atlanta Boutique April 8th
What Now Atlanta
Outpost to feature private room, application stations with perfected lighting, and discounts for local make-up artists.
NARS, a make-up brand, will open its first Atlanta boutique this Friday, April 8th at 10 AM at The Shops Buckhead Atlanta.
The store's opening will begin with a ribbon cutting with Mayor Kasim Reed, and the first 50 guests will receive a free 413 BLKR Velvet Matte Lip Pencil.
Barbara Calcagni, President of NARS Cosmetics told the Atlanta Journal Constitution that the brand has experienced success in the Atlanta market as indicated by 36% growth. Opening a boutique has been part of the company's strategy to continue that success.
The Atlanta boutique will be a 1,400 square foot black, white and red space featuring a special 150 square foot private VIP room in the back which may be reserved by individual guests seeking a private session or up to four for group makeup applications.
Makeup application stations at the NARS shop have been specially crafted with engineers who have perfected the amount of lighting so that it is conducive to make up application at any time of day.
Other interior accents will feature short films, created by NARS, and a bookshelf displaying some of the company's favorite items including candles.
Discounts will be available for local make-up artists through the Pro Artists program.
View original article here.