New E-Commerce Clothier to Open First Houston Location in River Oaks District
October 14, 2015
New E-Commerce Clothier to Open First Houston Location in River Oaks District
Houston Business Journal

The newly opened River Oaks District will soon be home to another "e-commerce store" in Houston that won't actually sell anything.

Known as the Bonobos Guideshop, the first Houston location of the New York-based men's clothing store will allow shoppers to view, try on and customize the brand's merchandise in a stockroom of sorts. Purchases will then be made by users online and are later shipped to the shoppers' homes.

The "guideshop" will occupy a 1,050-square-foot space in the shopping center and will be located adjacent to the Dior store. It will officially open Oct. 29.

Bonobos, which also sells through Nordstrom and Belk stores, has raised nearly $128 million in venture capital after closing a series D round of $55 million last June, sister publication the New York Business Journal reports.

The company, led by CEO Andy Dunn, plans to use the capital to expand to 30 stores in the U.S. The Houston location will be the brand's 20th.

Bonobos' store model is not the first e-commerce shop to open in Houston.

Tesla Motors Inc. (Nasdaq: TSLA) opened its first storefront in the Galleria in 2011and a second on North Freeway earlier this year.

Though the store was highly anticipated, the California-based company does not actually sell cars at the stores because of statewide dealer franchise laws. Instead, visitors to the locations can only purchase vehicle models online.

Link to the original article here.

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