Buckhead Atlanta to Celebrate First Set of Openings
September 17, 2014
Buckhead Atlanta to Celebrate First Set of Openings

Seven retailers are scheduled to debut Thursday as the highly anticipated $1 billion Buckhead Atlanta mixed-use development begins the first of its openings.

“Just like any major city like New York or [Los Angeles], it’s a block-by-block redevelopment and so stores and restaurants will evolve and open over time,” said Rocell Viniard, regional marketing director for San Diego-based developer OliverMcMillan. “The continual openings really allow the project to take on a new life with each visit. It’s actually very exciting for our guests when they come onto the property, because each time they come back, there’s something new to discover.”

Opening Thursday will be Canali, Diptyque, Etro, L’Occitane, Moncler, Scoop NYC and Theory. Hermès and Fadó Irish Pub are considered among the development’s first-phase openings though they’ve already been in operation on Buckhead Avenue. From 10:30 to 11:30 a.m., OliverMcMillan will host an official opening-day ceremony with company executives and Atlanta Mayor Kasim Reed.

Viniard said openings will continue through this spring, and stores and restaurants will celebrate their respective openings individually. Rather than opening in specific phases, the businesses will open on a rolling basis as they are ready. Later this month, Brunello Cucinelli, Corso Coffee, Shake Shack and Thirteen Pies are scheduled to open.

Buckhead Coalition President Sam Massell said the new development will have a tremendous effect on the image and economy of Buckhead.

“It’s a sense of quality that gives residents and visitors alike pride in having a place that is so well-designed, so well-constructed and so well-presented to the public,” he said.

Massell, who has lived in Buckhead for 63 years, said he has never seen the public take possession of a project before like it has with this development.

A groundbreaking was first held in August 2007 for Ben Carter Properties’ project called The Streets of Buckhead, but development was stalled in February 2009 due to the recession. In August 2012, OliverMcMillan took over the project, renaming it Buckhead Atlanta.

“We are just so excited to be able to give the streets back to the city and to Buckhead, and I think everyone will love just shopping and dining in a new location,” Viniard said.

She said the development was designed to fit right in with the existing look of the Buckhead Village so it would appear as though Buckhead Atlanta has always been there. Massell said the public should not worry much about parking or increased traffic, because there will be more than ample parking spaces and multiple street frontages, which means it will be less likely for traffic to clog up one artery.


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